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NEWChatGPT ads are now live in South Africa

Advertise on ChatGPT, right where people ask

Millions of people ask ChatGPT what to buy, where to go and who to call. Now your business can appear right below the answer, at the exact moment someone is looking for what you sell. We set it up, write the ads and manage the spend for you.

Get a free ChatGPT ads plan → Preview your ad
Shown below answersClearly labelled sponsoredPay per view or click
AI chat · ad preview Live demo
Example only · this could be your business
Why ChatGPT ads

Reach people when they're ready to decide

Search ads catch keywords. ChatGPT ads catch whole conversations, when someone has already explained exactly what they need.

Matched to the conversation

Ads are matched to what the person is asking about right now, so you appear next to real buying questions, not random scrolling.

A trusted, clear placement

Your ad sits below the answer, clearly labelled as sponsored, with your logo, headline, image and a link to your site.

Early mover advantage

The channel only just opened in South Africa. Fewer competitors are bidding today than there will be in a year.

Measured from day one

We set up conversion tracking before launch, so you can see clicks, leads and sales, not just impressions.

How ChatGPT ads work

Ads appear below ChatGPT's answer for people on the Free and Go plans. Plus, Pro, Business and Enterprise users don't see ads.
Instead of exact keywords, you describe the kinds of conversations your ad fits with "context hints".
OpenAI says ads don't change ChatGPT's answers, and advertisers never see anyone's chats.
Ads aren't shown to accounts identified as under 18, or next to sensitive topics like health and politics.
Based on OpenAI's published advertiser information, October 2026. Details may change as the platform grows.

How you pay

ViewsPay per thousand impressions, best for getting your name known.
ClicksPay only when someone clicks through to your website.
ConversionsOptimised towards leads or sales, still billed per click or view.
BudgetYou set it. We recommend starting small, then scaling what works.
Try it

See your ad in ChatGPT

Type a few details and watch your ad come to life below an AI answer. Like it? Send it to us and we'll turn it into a real campaign.

Your ad draft

Nothing is saved or sent until you choose to.

Send my draft on WhatsApp Or book a free strategy call
Live preview
Where can I get a good Sunday lunch in Sandton for six people?

Sandton has some great options for a relaxed family lunch. Look for places with set platters or a carvery so the bill stays predictable, and book ahead on Sundays.

Sponsoredyour ad
Ember & Oak
Sunday lunch for the whole table

Family platters made to share. Book a table in two taps and skip the Sunday queue.

Visit website →
Preview for illustration. Real ads follow OpenAI's ad format and review process.
How we work

From first chat to first lead

ChatGPT ads are new, and the details matter. We handle the setup and testing so your budget goes into what actually brings in customers.

01
Strategy call
We learn what you sell, who buys it and what they ask before they buy. That becomes your plan and your starting budget.
02
Account and tracking setup
We set up your ads account the right way for a South African business and connect conversion tracking to your website and analytics.
03
Ads, hints and landing pages
We write the ads, the context hints and, if needed, a landing page built to turn clicks into enquiries.
04
Launch, test and improve
We start small, test different angles and move budget to what works, with a clear report you can actually read.
What you get

A ChatGPT ads campaign, done for you

Free strategy call and campaign plan
Ads account setup and billing guidance
Conversion tracking with your analytics
Ad copy, images and context hints
Landing page tweaks or a new page
Weekly optimisation and monthly reports
Plus: AI visibility. Ads are one side. We can also help your business get mentioned in AI answers naturally, with content and SEO that AI assistants can read and trust.
Get my free plan → Chat with us on WhatsApp
FAQ

ChatGPT ads, answered

Can South African businesses advertise on ChatGPT?
Yes. OpenAI added South Africa to ChatGPT ads in October 2026. The business that advertises and pays needs to be based in a supported country, and a few account settings can't be changed later, so it's worth getting the setup right from the start. That's the first thing we handle.
Where do ChatGPT ads appear?
Below ChatGPT's answer, clearly labelled as sponsored and separate from the answer itself. Each ad can show your business name, logo, a headline, a short description, an image and a link to your website.
Do ads change what ChatGPT recommends?
OpenAI says no. Ads run separately from the answer and advertisers can't influence ChatGPT's responses. That's why the ad itself needs to be strong, and why we pair ads with work that helps your business appear in AI answers naturally.
How much does it cost to advertise on ChatGPT?
You set your own budget and pay per thousand views or per click, through an auction. There's no fixed rate card, so we start with a small test budget, measure the cost per lead, and only scale once the numbers make sense for your business.
Can I choose keywords like Google Ads?
Not exactly. Instead of keywords you write context hints, which describe the kinds of conversations your ad fits. They guide matching rather than guarantee it, so writing them well makes a real difference.
Do you also advertise on other AI platforms?
Yes. We keep an eye on ad options across AI assistants and AI search as they open in South Africa, and we combine them with Google Ads and social ads where that gives you a better return.
Be early

Be the answer below the answer

Your competitors haven't figured this out yet. Book a free 30 minute call and we'll show you how ChatGPT ads could work for your business, and what a sensible first budget looks like.

Book my free strategy call → Call +27 67 61 44 758
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